ANNUAL
PROMOTIONAL
CALENDAR

  

JANUARY 24 - 31

HEALTHY
LIFESTYLE
AWARENESS
WEEK

Promotion of Mall Walking Program to kick-start personal health program
Sudbury District Health Unit displays set up in the mall
Community service groups on display promoting healthy lifestyle
  

FEBRUARY 1 - FEBRUARY 15

VALENTINE'S DAY
RED TAG SALE

Red Tag Sale with special discounts throughout the mall
Providing customers with excellent deals on Valentine's Day gifts
  

FEBRUARY 21 - APRIL 16

EASTER SEASON 
WINTER 
CLEARANCE

Final blow-out of winter stock
Easter gift ideas
  

EASTER SATURDAY

EASTER BUNNY
CANDY DAY

Easter Bunny and Barney give out Easter candy to children all day long;
Prizes to be drawn every hour - free ballots for adults
  

APRIL 1 - APRIL 30

ANNUAL 
SPRING 
SALE

Our special Spring Sale runs the entire month of April.
  

APRIL 

GREATER SUDBURY AIRPLANE MODELLERS
DISPLAY

The Greater Sudbury Airplane Modellers hold their annual spring show at the Hanmer Valley Shopping Centre on a weekend in the middle of April.
     

SECOND WEEK OF MAY

EDUCATION WEEK
PROGRAM

Displays from local schools throughout the mall:
Special sale prices for students with student cards:
Prize draws; colouring contests; essay contests; etc.
   

MAY 1 - 31

MAY DAYS
SUMMER SALE

Red Tag Sale format during the entire month of May:
Focus on getting ready for summer
Clothing; Health goods and services; etc.
  

FREE ICE CREAM CONE SPORTS DEAL

FREE ICE CREAM
PROGRAM

Special deal for minor sports players during the month of June;
Wear your sweater to the mall and get a coupon for a free ice cream cone;
No purchase necessary - just place name and phone number on coupon:
    

MID-SUMMER ANNIVERSARY SALE

MID-SUMMER
ANNIVERSARY
SALE

 

Lead by the Annual Mid-Summer sale by Hart Department Store
Will be held on August 4 - Civic Holiday Long Weekend 
Mall wide clearance of summer stock begins BARGAIN DAYS
   

BARGAIN DAYS - BACK TO SCHOOL

BACK TO SCHOOL
SALE

 

Starts on August 4 and runs until the end of Valley East Days.
Mall-wide savings on all items for the fall and back-to-school.
        

VALLEY EAST DAYS

VALLEY EAST
DAYS

Mall is the finishing point for the Valley East Days Parade
Classic Car Show; Outdoor band; Activities in conjunction with Valley East Days
Valley East Days will be held on the 2nd Weekend of September
  

HALLOWEEN COSTUME DAY

HALLOWEEN
COSTUME
DAY

Saturday before Halloween
All merchants give out candies to children wearing costumes
First year drew 1200 children 
Children go from store to store trick or treating.
   

THE GREAT PUMPKIN CONTEST

GREAT
PUMPKIN
CONTEST

The Great Pumpkin Contest is held every year around Halloween. A giant pumpkin is brought into the mall and visitors take a chance guessing the weight to win a prize.
  

CHRISTMAS SALES SEASON

CHRISTMAS
SALES
SEASON

 

Christmas Sales season begins right after Halloween
Decorations go up in the mall
        

SANTA CLAUS VISITS THE MALL

SANTA CLAUS
VISITS

 

Santa Claus arrives on the first Saturday after November 25
 
 

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