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Let
Me Introduce You To One Of The Most Positive Marketing
Strategies Available In The Greater Sudbury Area
Robert Kirwan B.A.
(Math), M.A. (Education)
Independent Education & Career Planning Agent
rkirwan@youngcommunitybuilders.com
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On
behalf of Scotiabank and The Greater Sudbury Learning Clinic,
I would like to thank you for considering a sponsorship in one of most effective and positive marketing
strategies available to businesses, professional
practitioners and public-sector organizations that have goods
and/or services to offer students, parents and teachers of the
Greater Sudbury Area.
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To provide incentives for
young people to become more active in the community by:
- Providing funding to cover the costs
of supplies and expenses for selected projects and activities
involving young people in the Greater Sudbury Area;
- Providing public recognition of the
accomplishments and achievements of our local youth;
- Generating more public awareness of the
goods and service providers of the Greater Sudbury Area.
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HOW WE PLAN TO GENERATE
AWARENESS OF THE GOODS AND/OR SERVICES OF OUR SPONSORS IN THE
FOLLOWING MANNER: |
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WE WILL PROVIDE YOU WITH YOUR OWN ONLINE CORPORATE PROFILE
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An Online Corporate Profile
will be created for each of our sponsors consisting of:
- An overview of your company or
practice along with a brief history;
- The profile will include a
general description of the goods and services you provide, with a
special focus on those goods and services that would be of particular
interest to students, parents and/or teachers;
- A special interview section will be
created to explain the career prospects of your business/profession
and we will include information and advice from you for students who
are thinking about pursuing a career in your field;
- The profile will include several photos showing your facility,
your goods and services and your staff;
- Links
will be provided to your existing web site and emails;
- All contact information such as
phone, fax, address, hours of operation, etc. will be included;
- A link to your corporate profile
will be provided from the Home Page of the Young Community Builders
Web Site;
- SAMPLE: For a sample profile, visit
the FANTASTIC FLOORS
CORPORATE PROFILE
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WE WILL PROMOTE SPECIAL DISCOUNTS AND INCENTIVES
YOU WISH TO MAKE AVAILABLE TO STUDENTS, PARENTS AND TEACHERS
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A special section has been created on this web site where
we will be listing special discounts and incentives that are being offered
by our sponsors for students, parents and teachers.
- You can specify to which target group your discount applies;
- You can change your discount whenever you wish;
- You can establish your rules and/or guidelines such as a person
having to show a student card, a report card; a College of Teachers
Card, etc.;
- The main goal here is to allow you an opportunity to show
students, teachers and their parents and grandparents that you
appreciate their support and that you would like to reward them for
this support;
- VISIT THE DISCOUNT SECTION
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WE WILL HELP YOU INCREASE YOUR PROFILE IN AREA SCHOOLS
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We will be making regular and continuous contact with elementary and secondary schools throughout
the region all year long as we promote the Young Community Builders
Program and gather information about the activities involving young
people. While we are doing this we will take every opportunity to increase the profile
our sponsors within these schools as follows:
- If you would like to get involved in the sponsorship of certain school
activities during the year, we can extend the offer on your behalf when
we come upon opportunities;
- If you have goods and services that fall under the category of
"school supplies" we will make sure that school
administrators are aware of your products and try to make arrangements
for you to increase your share of this market;
- If you have promotional pamphlets and/or brochures, we will
distribute these for you during our visits to the schools. Some of the
items may be included in the newsletters as inserts, while others may
simply be left in the staff rooms;
- We will be providing the Student Councils with special incentives
and prizes, including cash sponsorship donations so that they can
achieve their goals in the area of school spirit development and
community involvement;
- We will consider other ideas for promotion that you may have.
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WEEKLY RADIO SHOW
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You will be invited to appear once every month or two on The Learning
Clinic Education Forum, a weekly radio show that airs every Monday night
from 6 to 8 p.m.on CKLU 96.7 FM. The show is hosted by Robert Kirwan. You
will be interviewed to provide insight to our young listeners who may be
interested in pursuing a career in your particular field. This will raise
your profile further among students, parents and teachers.
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WE ALREADY HAVE AN EFFECTIVE STRATEGIC PLAN IN PLACE TO
PROMOTE THE
PROGRAM
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In addition to everything listed above, we have developed an effective strategic plan
that includes several other methods which will be designed to give maximum
public exposure and awareness to the Young Community Builders Program,
including:
- An article will be done for every project that is undertaken through
the program. These articles will not only be posted on the Young
Community Builders web site, they will be sent as press
releases/announcements to the local media. It is expected that many of
the projects will be published in one or more of the newspapers and on
television, thus giving increased publicity for the program throughout
the City of Greater Sudbury.
- The Vision Paper: An article on education appears every week in The
Vision Paper. This community paper is mailed to all households and businesses in
Valley East every week. It is estimated that people of Valley East
have direct or indirect contact with over 50% of the entire population
of the City of Greater Sudbury through family, recreation and/or work. The Young Community Builders Program
and web site will be promoted
regularly in this column;
- Valley East Today Community Web Site and Weekly Online News
Magazine: This is published every week and is emailed to over 2800
addresses throughout the region;
- The Greater Sudbury Learning Clinic will promote the Young Community
Builders Program as a way of motivating and inspiring students;
- The Learning Clinic Education Forum weekly radio program will be
promoting The Learning Clinic network and will feature special
interviews with students who have been profiled as part of the Young
Community Builders program.
- We will take advantage of other opportunities that come up to
promote the Young Community Builders Program
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FULL PROGRAM SPONSORSHIP WITH DISCOUNT INCENTIVES
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- The annual fee for becoming a Full Sponsorship with discount
incentives will be $1800 plus GST.
- You may choose to pay in one lump sum payment or you may pay with up
to six post-dated cheques.
- If you wish, you may determine an amount of money that you will
budget to sponsor individual projects in accordance with the
following:
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PROGRAM SUPPORTER
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- You may choose to participate as a General Program Supporter.
- The Annual Fee for becoming a General Program Supporter is $1200 plus
GST
- You may pay your sponsorship fee all at once or with up to six post-dated
cheques.
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