Valerie and Robert Kirwan
order to better understand the evolution of Infocom Canada Business
Consultants Inc., it would be helpful for me to provide you with some
background on how everything started.
I began my own private practice as a
business development consultant around 1985. This was initially done on
a part-time basis during my teaching career.
Upon my retirement from teaching In 2001, my three sons and I founded
Infocom Canada Business Consultants Inc., providing a variety of
services to the private and public sector. Our services ranged from
publications, marketing, public relations, training and staff
Over the years my sons have gone on to other careers and my wife,
Valerie and I remain the sole shareholders and directors of the
corporation. We are continuing to provide specialized marketing
services to local businesses in the Greater Sudbury area.
I served as Trustee for Wards 5 & 6 for the Rainbow District School
Board from 2010 to 2014 and was subsequently elected to the position
of Councillor for Ward 5 in the City of Greater Sudbury for the 2014
to 2018 term. I was re-elected for a second term of office and will
remain as City Councilor until the end of 2022.
The position of Councillor of Ward 5 is a part-time responsibility.
the years we have published a variety of products that were used to
promote our clients. We has special interest magazines and tabloids in
print form for many years and then around 2005 we started to use
digital formats and distribute our publication through emails. Then,
we noticed that the social media platform, Facebook, was becoming a
popular form of communication.
My wife and I decided to lauch a group called Valley East Today as the
social media extension of our community web site
started the group on January 16, 2010 with just the two of us as
We now manage the Valley East facebook group, which has grown to over
14,000 at the beginning of 2019. It has become our new "community
publication" and we are able to use it to provide our clients with
Basically, we are focusing on providing consulting services to small
businesses looking for help with their social media marketing
strategies. We help them create effective posts that they can use on
their own facebook sites and elsewhere. We actually post them first on
the Valley East facebook group to so that the clients can then share
them wherever they wish. If a client wishes us to do the distribution
as well, then we adjust our rates accordingly. For the most part,
clients just want to pay us to create the posts for them.
We will continue to offer marketing services to
a limited number of clients while my time is being split between my
position as President and CEO of Infocom Canada Business Consultants
Inc. and Councillor for Ward 5.